Strategic Positioning
Brand Name
Logotype and Icon
Identity Design
Website Design
Material Selection
Starting Point
Based in Meran, South Tyrol, Carol Kofler creates spaces where stories unfold — across scenography, exhibitions and interiors.
We were asked to shape a studio identity for her, reflecting the sensitivity and craft in her work. While bringing clarity to a practice that moves between concept, craft and execution with precision and care.
Creative Strategy
Carol translates history and stories into lived spatial experiences. We defined a strategy around “Bringing Feeling into Form” – combining intuition with built vision.
Defined by courage, care and a strong sense of responsibility, the brand balances Spürsinn and Formsinn – vision and craft – positioning the studio as both sensitive and exact.
Design with Purpose
The new name translates roughly as “Point around Room". The identity draws this into a clear, tactile system: a simple yet unique logo icon built from a round circle, upright line and spatial perspective.
Reduced, but never cold. The result is a studio brand that feels precise, personal and quietly confident — creating space for the work to unfold and visual stories to be told.
Translating feeling into form – visually and physically
Website programming – Studio Nordost
Photography – Courtesy of Carol Kofler
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