Strategic Positioning
Brand Framework
Brand Name
Logo & Identity Design
Customised Typography
Starting Point
Hummdata builds data analytics solutions that help organisations actually understand and use their data. Not dashboards for the sake of dashboards — but systems that make operations smoother, smarter and more self-sufficient.
We created a brand that feels clear, human and technically grounded in a space that’s usually anything but.
Creative Strategy
We developed a full brand framework covering purpose, culture, values, tone and expression — including a name with a distinct phonetic rhythm.
At the core is the idea of making data usable, so IT and business teams can finally speak the same language. The brand is built on trust, personality and a hands-on, honest approach.
Design with Purpose
The identity turns structure into a system that feels alive and fun: modular typography, a flexible logo with a ligature icon that reflects repetition and smooth flow. A mixed upper- and lowercase font set keeps things functional across all touchpoints.
The result is a practical, vibrant and slightly nerdy system that does its job — and keeps doing it.
“As a small IT consulting firm in a large market, we wanted a brand presence that leaves a lasting impression and conveys our values and approach. The design delivers both while being bold, clever, and genuinely fun.”
Font modification – ABC Dinamo
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