Strategy
Brand Architecture
Culture & Values
Identity Design
Custom Type
Signage
Environments
Starting Point
Vienna's centre for queer culture and history outgrew its former space, evolving from a small research hub into a new place over four flours that brings archive, library, exhibitions and events together under one roof.
It creates vital room for community, scholarship and dialogue – at a time when queer history must be protected, shared and made visible more than ever, as rights and visibility are increasingly under pressure. Again.
Creative Strategy
Diving into the archives – from Vivienne Westwood's invite for the Life Ball 1997, to the first queer zines in Vienna around 1900 – the strategy positions Qwien as an open, cultural centre with a clear role for today’s challenges: “Our Voice. Our Space. Our Story.”
We also defined its new voice and organisation, clustering its work across culture, collection, research and education.
Design with Purpose
The identity translates into a bold, flexible system: striking typography, expressive messaging and the vibrant Qwien Pink & Ink create strong visibility and attention. A customized font forms the basis – adaptable, distinctive and easy to use.
The creative expression is visible and, of course, loud & queer! Qwien invites participation and carries queer history forward to new, larger audiences.
Architecture and Interior koerdtutech
Photography Gregor Hofbauer
Type Modification TypeType
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