Strategic Positioning
Messaging
Identity Design
Website Skinning
Starting Point
When sexologist and relationship counselor Anna Dillinger opened her private practice in Vienna, she needed an identity that felt safe, calm, and completely approachable.
The challenge was to create a brand that felt light and welcoming while confidently holding room for complex, personal topics—from desire and identity to relationship conflict and change.
Creative Strategy
We built the strategy around the idea of reflection – the mirror between yourself and your partner. Instead of avoiding difficult truths, the brand embraces honest confrontation and dialogue as part of the personal work.
We defined a voice that is completely neutral in judgment but highly direct, helping clients build a more relaxed, conscious relationship with intimacy.
Design with Purpose
The design translates this balance into a subtle, expressive system where typography takes center stage. By using mirrored letterforms and shifting directional layouts, the visuals mimic actual dialogue and self-reflection.
Combining calm, grounded tones with hot, playful color accents balances sensitivity with openness—resulting in a trusted digital presence that filled her practice within months of launching.
Photography – Hanna Fasching
Up next
