Digital Strategy
User Experience
Visual Concept
UI Design
Art Direction
Starting Point
For its sustainable, green new headquarters in Innsbruck, the state of Tyrol's insurance group needed to transform its main entrance into an immersive brand experience.
The brief was to bring over 200 years of corporate and regional history into the digital age, turning a massive archive into a touchable, interactive journey across an expansive wall of eight responsive screens.
Creative Strategy
We rooted the strategy in the core brand belief “Mir haltn zamm” (We stick together), translating community and shared history into a confident visual language.
Taking cues from the sharp diagonals of the Tiroler logo, we built a geometric graphic concept with real edge to symbolize the bond between the company, people and its region.
Design with Purpose
The digital system uses dynamic triangular folds – a nod to protective trademark shapes found in their archives – allowing layers of imagery and timeline events to unfold seamlessly upon user touch.
This functional design turns a corporate lobby into an engaging experiential destination that noticeably increases visitor dwell time and updates the perception of a traditional insurer.
Exhibition design and curation – Carol Kofler, Maria Prantl
Photo credits – DIN A4 Architektur ZT GmbH
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